Remember the old saying, “Prevention is better than cure”? It’s a very impressive concept. If you’ve already been infected, then you’re vulnerable. But if you’re prepared for it, you can prevent it and you can stop it from infecting you. Although there may not be frightening viruses in digital marketing, sometimes there are problems that arise and can bother even a dedicated digital marketer. If someone demands not having undergone any of these problems, they’re either blessed by Zeus or lying. And I’d say the second one is more likely.
What Are These Problems?
In any project, there will be lots of problems, but there will be certain problems that will always get priority. These are the problems we are looking for.
Network: One time or another, sooner or later, you are bound to face this problem. Your internet connection will look like it’s testing your temper and we snap easily because nothing is more annoying than a slow internet connection. And in digital marketing, since our operation is internet based, this can be a common yet huge problem.
Time Zone: If you/your company deal with international contractors/clients, you’ll face this problem and it’s not pleasant. The 6 hour or 12 hour time differences will drive you crazy. Chances are, you’ll have to set up a meeting with your client at 2 a.m in the morning.
Not Enough Content: This problem arises when your company has gone through the birth phase and going through the growing phase. You are constantly getting more audience and they demand more content and it seems like there isn’t enough content for you to share with them. It’s an important problem because the availability of content could be a game changer.
Lack of Conversions: Another problem of the growing phase is the lack of conversions. Your website is getting a satisfying amount of traffic but you are not getting enough conversions. This can be very depressing but remember, you are just growing and people prefer already-developed organizations, so give it time.
Hardware/Manpower: You’ll probably end up hiring more people to provide the demanded content for your audience. It could be a problem if you do not have enough resources to back it up. It’s possible that there could be a deficiency of enough workers or equipment to continue a project as progressively as desired.
Now that you know the common and general problems, you can prepare yourself accordingly before you start your campaign. It is always wise to prepare for the worse. A good defence is the best offence. So, stay motivated and move forward.