How do we make people interested in our design? This is the question every graphic designer asks and every advertising agency seeks the answer to. The answer is not an easy one. It’s a very complicated and sophisticated question, when you are asking for people's attention. In the previous articles of this series, shapes, colors, golden ratio have been discussed. These are some of the most important things. If you have applied all these correctly and still not getting expected results, it’s time to think of something new.
We are only interested in what our brains are interested in.
It sounds silly when someone says it like that. It makes it sound like the brain is a person itself. To be honest, it is a person itself. Inside you, there is another you. It’s called the unconscious mind. You cannot control it and it has a mind of it’s own. And it is far too powerful for you to control. But if you know what draws its attention, you can get the mind interested in it.
If anything happens/changes in less than 1/10th of a second, our eye can not see it. Our objective should be to create a design so mesmerizing that that 1/10th of a second view time is enough for us to draw people’s attention.
What makes it interested?
Teasers: Whether you admit it or not, your brain likes teasers that are small and fun to solve. So, small teasers are a good start. And using teasers in your design will make it stick in people’s brain. Take these negative space illustrations for example:
Ambigram: An ambigram is a word, art form or other symbolic representation whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. Basically it’s another type of teaser and it sticks in your brain. Example:
Optical Illusions: Another thing that the brain loves is optical illusions. They are fun to look at, complicated to use and very creative. Using optical illusion in your design in your favour can be tricky thus it shows creativity. Example:
Here are some more examples of creative and interesting designs that makes their place in your brain and sticks there in their own right:
Obviously, there are no rules in designing other than creativity. Breaking the rule is also a rule, you might say. The trick is to think outside the box, doing something new. Something that sticks in people’s brain -- that’s a successful design. Every designer can create a masterpiece, we just need the right idea.