Freelance Web Designer
You need more than just a cool design.
User Experience (UX) — it matters more than you think.
UX design is essential for complex websites and apps. It simplifies navigation and usability. It makes your user's interaction more enjoyable.
Designing a user interface is a creative process and it requires an in-depth understanding of your users. In order for the user interface to be effective, form and function have to come together.
The primary function of an effective user interface is to help the users achieve their goals with minimum effort. Design that prioritizes look and feel over form and function will not deliver value in the long-term.
Functionality doesn't have to sacrifice beauty.
Functional design doesn't have to be boring. A good UX designer will work with a UI designer to primarily focus on function but also make the user interaction appealing through visual elements.
We don't reinvent the wheel when it comes to the basic principles of design. We simply give it a modern twist to bring something new that hasn't been seen before. Our design language follows a streamlined path such that new pages and projects look well coordinated.
UI/UX design resembles a brand identity in that we set creative guidelines for our design process. We take technicalities into consideration and set restrictions on what design patterns, fonts, layouts and color palettes we can use.
Our design delivers a measurable return on investment in the form of returning users who had a positive first experience. This is particularly key for small and start-up businesses. A good UI/UX design can create traction and drive the business forward.